On February 19, BYD announced the launch of Qin PLUS and Destroyer 05 Honor Edition on the same day, and launched the slogan "Electricity is lower than oil, ending the war between oil and electricity." Since then, BYD has brought the Honor version of Han, Tang, Dolphin and other main models. In this series of actions, price reduction has become the biggest common denominator for different products, with the maximum drop in terminal pricing exceeding 30,000 yuan.
Before discussing the product, let’s take a look at two sets of data - after the Honor Edition of Qin PLUS DM-i was launched, terminal sales reached 7,852 units in the third week of February, a 174% increase from the second week; according to BYD’s official release, Qin PLUS Honor Edition Orders in the first week of launch were 23,590 units, exceeding the 21,767 units of the entire Qin series in January.
Skyrocketing sales are due to huge discounts. Currently, the Qin PLUS Honor Edition and the Destroyer 05 Honor Edition, which have better configurations than the previous generation, both start at 79,800 yuan.
Before the absolutely advantageous price, the improvement of specific configuration has become the background. The first thing consumers see is: for only 79,800 yuan, you can own a car that can break 100km/h in 7.3 seconds, consume 3.8 liters of electricity per 100 kilometers, A high-looking family sedan with a comprehensive range of 1,245 kilometers on full fuel and full battery.
In this regard, some netizens commented humorously: "The Qin worth 129,800 yuan is an industrial product, the Qin worth 99,800 yuan is an industrial classic, and the Qin worth 79,800 yuan is an industrial miracle."
For the mid-to-high-end market, BYD has launched the Hantang brand - the Han EV Honor Edition launched this time has a total of 4 models, priced from 179,800 yuan to 249,800 yuan; the Han DM-i Honor Edition has a total of 5 models, priced at 169,800 yuan. Yuan - 225,800 yuan; the 2024 Han DM-p God of War version is priced at 259,800 yuan. There are 4 models of Tang DM-i Honor Edition, priced from 179,800 yuan to 219,800 yuan.
After the price reduction, consumers can enjoy a C-class car with smart driving, smart cockpit, and architecture platform that are at the forefront of the market for less than 200,000 yuan.
For Chinese consumers who like "big", Song Pro DM-i Honor Edition directly brings "king-fried" surprises. As a medium-sized hybrid SUV, its price range is 109,800-139,800 yuan; targeting the 150,000-200,000 yuan market that was once dominated by joint ventures, BYD brings the Seal DM-i and Song Dynasty starting from 149,800 yuan. PLUS EV Honor Edition...
In 2023, BYD's new energy vehicle sales reached a new high, exceeding 3 million units, surpassing Tesla in one fell swoop and winning the global sales crown of new energy vehicle brands. On this basis, BYD has set a sales target of 4 million to 4.5 million vehicles in 2024, compared with 3.02 million vehicles in 2023, a year-on-year increase of 32.5% to 49%.
In 2023, BYD's new energy vehicle sales reached a new high, exceeding 3 million units, surpassing Tesla in one fell swoop and winning the global sales crown of new energy vehicle brands. On this basis, BYD has set a sales target of 4 million to 4.5 million vehicles in 2024, compared with 3.02 million vehicles in 2023, a year-on-year increase of 32.5% to 49%.
Recently, Ouyang Minggao, academician of the Chinese Academy of Sciences and vice chairman of the China Electric Vehicles Association of 100, said at the China Electric Vehicles Association of 100 expert media exchange meeting that the industry has developed from incremental exploration to stock game, and competition will be more intense: "The current automobile market is It is the survival of the fittest in the new energy vehicle industry itself . In addition, the game between new energy vehicles and fuel vehicles has reached the decisive stage, and the game between independent brands and joint venture brands has also reached a fierce level."
Judging from the performance of each market segment in 2023, BYD Dolphin continued to top the sales list of A0-class cars with a cumulative sales of 367,419 units throughout the year, becoming the A0-class model with the highest annual sales in domestic automobile history.
However, in the SUV market, the retail sales of Tesla Model Y were 456,000 units, exceeding the 427,000 units of BYD's Song PLUS series; in the sedan market, Nissan Sylphy sold 376,000 units and Volkswagen Lavida sold 346,000 units, which also affected BYD poses a market threat.
Some industry analysts said: "There is still a huge market for fuel vehicles. First, consumers still have strong thinking inertia, and the strength of established car companies cannot be underestimated. Second, the supporting facilities for new energy vehicles are still not sufficient. When After charging piles have a high penetration rate in third- and fourth-tier cities, villages and towns, mainstream new energy vehicles may usher in a new sales peak."
