"New Three Items," digital technology, and intelligent manufacturing-related enterprises number about 3,600, with over 14,000 enterprises possessing their own brands and more than 18,000 enterprises certified through various international standards. At the exhibition, there will be 1.15 million new products, 1.04 million green products, and 1.11 million products with independent intellectual property rights on display, all showing a significant increase compared to the previous session. Approximately 400 new product launch events will be held, a growth of over 30% compared to the previous session.
"China's trade new momentum is accelerating," said Xiao Lu, Deputy Director of the Foreign Trade Department of the Ministry of Commerce. "The technological content and brand value of China's export products are continuously improving, and the market for green and low-carbon products is vast. New energy vehicles produced in China have been exported to more than 170 countries and regions. Cross-border e-commerce is developing rapidly, with over 120,000 business entities, and the categories of goods and service functions of cross-border e-commerce platforms are further expanding."
It was introduced that, to serve the development of new quality productive forces, the Canton Fair platform will play a full role. New measures will help boost new momentum, and the Ministry of Commerce will further improve management measures to facilitate more high-quality production enterprises to participate directly in the exhibition. Enterprises with development potential, possessing high-tech, specialized, new, and manufacturing single champion titles, will be featured on the grand stage of the Canton Fair.
Xiao Lu told reporters that in July this year, the exhibition revised and introduced a joint participation management method, clarifying that at least 10% of the booths in each exhibition area can be allocated to enterprises with development potential but currently without export volume or whose export volume has not yet met the participation standards, possessing high-tech, specialized, new, and manufacturing single champion titles. So far, at the 136th session of the Canton Fair, the number of high-quality enterprises with the aforementioned titles has exceeded 8,000 for the first time, with 24,000 booths, accounting for 27% and 33.6% of the total number of export exhibition enterprises and booths, respectively, representing a 40% and 43% increase compared to the previous session.
Adapting to the new situation, this session of the Canton Fair has set up 171 product zones, including 16 zones related to smart topics, with an increase of nearly 300 participating enterprises compared to the previous session, and a growth of about 26.5% in booth numbers. Among the participating enterprises at this session of the Canton Fair, 57.8% have adopted big data, artificial intelligence, industrial internet, and other technological tools to transform and upgrade their industrial chains. 55.9% of the enterprises have patents in the fields of green and low-carbon, including appearance, utility, and invention patents. The number of green and low-carbon products displayed by various enterprises at the fair site will exceed 1.04 million, a 130% increase over the previous session.
Strengthening intellectual property protection encourages more new products and technologies to be showcased. "Pre-exhibition research shows that 94% of participating enterprises bring new products, and 64.8% display products with independent intellectual property rights," Xiao Lu said. This session of the Canton Fair will showcase over a million new products and products with independent intellectual property rights, with a range of new products such as humanoid robots, intelligent equipment, and unmanned driving products making their debut. Starting from this session of the Canton Fair, with the strong support of the National Intellectual Property Administration, certificates will be issued for original inventions, brand trademarks, and design innovations for first-time exhibitors, better assisting enterprises in applying for patents and protecting intellectual property rights.
"In recent years, China has introduced a series of policies and measures, such as increasing support for new trade methods like cross-border e-commerce and overseas warehouses, optimizing the foreign trade business environment, and strengthening intellectual property protection. The implementation of these policies has provided a more relaxed and convenient development environment for our foreign trade enterprises, stimulating our innovative vitality and market competitiveness, and we are more confident about the future development," said a representative of a participating enterprise.
Brands going global enter a new stage
"Currently, China is accelerating the development of new quality productive forces, with a clear trend towards high-end, intelligent, and green manufacturing, and innovation is making Chinese manufacturing more widely favored," noted Wang Lingjun, Deputy Director of the General Administration of Customs.
Data show that in September this year, China's exports maintained growth for the sixth consecutive month, with the total export volume in the first three quarters reaching 18.62 trillion yuan, a new historical high for the same period, up 6.2% year-on-year, and the growth rate is 0.5 percentage points higher than the average growth rate of the most recent 10 years for the same period.
However, the external environment faced by China's foreign trade is more complex and severe, with the impact of geopolitics and trade protectionism still persisting, and uncertainties and instabilities are明显ly increasing. At the same time, the fundamental aspects of China's economic development have not changed, and there is still confidence to continue the work of the next phase.
"According to preliminary calculations based on data released by various economies, China's overall export market share in the global market is steadily increasing. Among major export products, from small items like furniture and home appliances to large items like ships and containers, market shares in the global market have increased to varying degrees, and China's exports still possess strong resilience," said Lü Daliang, spokesperson for the General Administration of Customs and Director of the Department of Statistics and Analysis. Currently, China is accelerating the construction of a modern industrial system, developing new quality productive forces according to local conditions, and the advantages of a solid manufacturing foundation, a comprehensive range of industrial categories, and a large-scale industrial system remain firm, with the status in the global industrial chain and supply chain pattern continuously consolidating. A recent survey of more than 800 major export enterprises across the country showed that 69% of the enterprises expect exports to remain flat or increase in the fourth quarter.
At the "New Channels·New Models Empower Diversified Development of Foreign Trade Forum" held during the Canton Fair, the China Brand Going Global Development Report released by the E-commerce Research Institute of the Chinese Academy of International Trade and Economic Cooperation shows that China's brand going global has gone through four stages: the embryonic period, the exploration period, the growth period, and the innovation period since 1978. Since 2020, Chinese brands have begun to integrate into local markets using a variety of marketing techniques, enhancing their international influence.
Zhou Mi, a researcher at the Chinese Academy of International Trade and Economic Cooperation, pointed out that through the Canton Fair, one can see that advanced manufacturing not only strengthens the "high quality" of products but also demonstrates the process's "intelligence, efficiency, and green low-carbon," and can sense the accelerated release of new momentum in Chinese trade.
